For discerning travelers and watch collectors visiting Lisbon, finding the perfect Rolex timepiece is about more than luxury—it’s about trust, authenticity, and exceptional service. Below is a curated list of the best places in Lisbon to buy Rolex, whether you’re seeking a brand-new model or a certified pre-owned treasure.
Best Places in Lisbon to Buy Rolex Watches
Lisbon has become a rising destination for luxury shopping, including Swiss timepieces like Rolex. Whether you’re after a classic Datejust, a Submariner, or something more exclusive, these reputable retailers in Lisbon offer a refined and trustworthy experience—complete with official certification, expert guidance, and premium after-sales service.
1. Boutique dos Relógios Plus – Avenida da Liberdade
Arguably the most iconic place in Lisbon to shop for luxury watches, Boutique dos Relógios Plus is an official Rolex retailer. Located on Avenida da Liberdade, Lisbon’s high-end shopping boulevard, this boutique features a dedicated Rolex showroom, an elegant atmosphere, and knowledgeable staff who provide personalized service.
📍 Avenida da Liberdade 129B, Lisbon
🕰️ Rolex Authorized Dealer
💎 Full range of new Rolex models and accessories
🌐 https://boutiquedosrelogios.pt
2. Torres Joalheiros – Rolex Boutique
With over 100 years of heritage in Portugal, Torres Joalheiros is one of the most prestigious luxury jewelers in Lisbon and an authorized Rolex retailer. Their dedicated Rolex boutique on Avenida da Liberdade offers a full Rolex experience, including new launches and bespoke service.
📍 Avenida da Liberdade 225, Lisbon
🕰️ Official Rolex Boutique
💎 Family-owned, heritage Portuguese luxury
🌐 https://torres.pt
3. David Rosas – Luxury Watch & Jewelry
Established in 1860, David Rosas is a high-end Portuguese jeweler and official Rolex partner. Their elegant store in Lisbon’s Amoreiras district provides a quieter and more personalized Rolex shopping experience, with a strong reputation for discretion and expert guidance.
📍 Centro Comercial Amoreiras, Lisbon
🕰️ Official Rolex Retailer
💎 Known for custom service and elegant atmosphere
🌐 https://davidrosas.com
4. Boutique dos Relógios – El Corte Inglés
If you prefer a one-stop luxury shopping experience, El Corte Inglés Lisbon hosts a Boutique dos Relógios location within its upscale jewelry & watch department. This location also offers official Rolex pieces, plus the benefit of an integrated tax-free shopping experience for international visitors.
📍 Avenida António Augusto de Aguiar 31, Lisbon
🕰️ Inside El Corte Inglés – Rolex authorized point
🛍️ Ideal for convenience and multi-brand luxury shopping
5. Pre-Owned Luxury Watch Boutiques (for Collectors)
For rare or discontinued Rolex models, Lisbon also features certified pre-owned luxury dealers, such as:
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Watch Garage – Boutique focused on authenticated pre-owned timepieces
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Relógios de Luxo – Small Lisbon-based showroom specializing in Rolex and Patek Philippe
These are ideal for collectors, though verification and service history should always be reviewed before purchase.
Explore Lisbon in Style—with Time on Your Side
When in Lisbon, why not combine luxury shopping with a personalized experience? At Portugal Magik Private Tours, we offer private luxury shopping tours in Lisbon with your own English-speaking driver-guide, making stops at Rolex boutiques, fine art galleries, or exclusive fashion houses—at your own pace, in a luxury vehicle.
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Let us plan your luxury journey:
From timeless landscapes to timeless watches—experience Portugal with sophistication and style.
